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Lars Meyer-Waarden
Lars Meyer-Waarden
Professor of Marketing, University Toulouse, Toulouse School of Management
Overená e-mailová adresa na: tsm-education.fr - Domovská stránka
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Citované v
Citované v
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The effects of loyalty programs on customer lifetime duration and share of wallet
L Meyer-Waarden
Journal of retailing 83 (2), 223-236, 2007
6212007
The influence of loyalty programme membership on customer purchase behaviour
L Meyer‐Waarden
European Journal of marketing 42 (1/2), 87-114, 2008
3962008
Grocery retail loyalty program effects: self-selection or purchase behavior change?
L Meyer-Waarden, C Benavent
Journal of the Academy of Marketing Science 37, 345-358, 2009
2392009
The impact of loyalty programmes on repeat purchase behaviour
L Meyer-Waarden, C Benavent
Journal of marketing management 22 (1-2), 61-88, 2006
2242006
Three decades of research on loyalty programs: A literature review and future research agenda
Y Chen, T Mandler, L Meyer-Waarden
Journal of Business Research 124, 179-197, 2021
1562021
Has brand loyalty declined? A longitudinal analysis of repeat purchase behavior in the UK and the USA
J Dawes, L Meyer-Waarden, C Driesener
Journal of Business Research 68 (2), 425-432, 2015
1522015
Effects of loyalty program rewards on store loyalty
L Meyer-Waarden
Journal of Retailing and Consumer Services 24, 22-32, 2015
1432015
Big data and firm performance: The roles of market-directed capabilities and business strategy
S Suoniemi, L Meyer-Waarden, A Munzel, AR Zablah, D Straub
Information & Management 57 (7), 103365, 2020
1412020
The effects of purchase orientations on perceived loyalty programmes' benefits and loyalty
L Meyer‐Waarden, C Benavent, H Castéran
International Journal of Retail & Distribution Management 41 (3), 201-225, 2013
1142013
“Baby, you can drive my car”: Psychological antecedents that drive consumers’ adoption of AI-powered autonomous vehicles
L Meyer-Waarden, J Cloarec
Technovation 109, 102348, 2022
932022
It's a Dirichlet world: Modeling individuals' loyalties reveals how brands compete, grow, and decline
B Sharp, M Wright, J Dawes, C Driesener, L Meyer-Waarden, L Stocchi, ...
Journal of Advertising Research 52 (2), 203-213, 2012
822012
The impact of reward personalisation on frequent flyer programmes' perceived value and loyalty
L Meyer-Waarden
Journal of Services Marketing 27 (3), 183-194, 2013
792013
The social side of sustainability: Well-being as a driver and an outcome of social relationships and interactions on social networking sites
A Munzel, L Meyer-Waarden, JP Galan
Technological Forecasting and Social Change 130, 14-27, 2018
772018
The acceptance and usage of smart connected objects according to adoption stages: an enhanced technology acceptance model integrating the diffusion of innovation, uses and …
E Attié, L Meyer-Waarden
Technological Forecasting and Social Change 176, 121485, 2022
582022
How service quality influences customer acceptance and usage of chatbots?
L Meyer-Waarden, G Pavone, T Poocharoentou, P Prayatsup, M Ratinaud, ...
SMR-Journal of Service Management Research 4 (1), 35-51, 2020
572020
Brand loyalty evolution and the impact of category characteristics
G Casteran, P Chrysochou, L Meyer-Waarden
Marketing Letters 30, 57-73, 2019
532019
Analysis of the efficiency of loyalty programs
C Benavent, D Crié, L Meyer-Waarden
The 3rd AFM French-German Conference about retailing and distribution in …, 2000
532000
The personalization–privacy paradox at the nexus of social exchange and construal level theories
J Cloarec, L Meyer‐Waarden, A Munzel
Psychology & Marketing 39 (3), 647-661, 2022
512022
La fidélisation client: Stratégies, pratiques et efficacité des outils du marketing traditionnel
L Meyer-Waarden
Vuibert, 2004
502004
Getting by or getting ahead on social networking sites? The role of social capital in happiness and well-being
A Munzel, JP Galan, L Meyer-Waarden
International Journal of Electronic Commerce 22 (2), 232-257, 2018
482018
Systém momentálne nemôže vykonať operáciu. Skúste to neskôr.
Články 1–20