Christine Vallaster
Christine Vallaster
Prof f Marketing, FH salzburg
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Cited by
Cited by
Internal brand building and structuration: the role of leadership
C Vallaster, L De Chernatony
European journal of marketing 40 (7/8), 761-784, 2006
Internationalisation of services brands: The role of leadership during the internal brand building process
C Vallaster, L De Chernatony
Journal of marketing management 21 (1-2), 181-203, 2005
The impact of brand authenticity on brand trust and SME growth: A CEO perspective
F Eggers, M O’Dwyer, S Kraus, C Vallaster, S Güldenberg
Journal of World Business 48 (3), 340-348, 2013
An online discursive inquiry into the social dynamics of multi-stakeholder brand meaning co-creation
C Vallaster, S Von Wallpach
Journal of Business Research 66 (9), 1505-1515, 2013
Brand, organisational identity and reputation in SMEs: an overview
T Abimbola, C Vallaster
Qualitative market research: an international Journal 10 (4), 341-348, 2007
Ethics and entrepreneurship: A bibliometric study and literature review
C Vallaster, S Kraus, JMM Lindahl, A Nielsen
Journal of business research 99, 226-237, 2019
Corporate branding for start-ups: the crucial role of entrepreneurs
V Rode, C Vallaster
Corporate reputation review 8, 121-135, 2005
Strategically leveraging corporate social responsibility: A corporate branding perspective
C Vallaster, A Lindgreen, F Maon
California management review 54 (3), 34-60, 2012
Sustainable entrepreneurship orientation: Reflection on status-quo research on factors facilitating responsible managerial practices∗
S Kraus, J Burtscher, C Vallaster, M Angerer
Sustainable Entrepreneurship, 75-98, 2018
Corporate brand strategy formation: Brand actors and the situational context for a business-to-business brand
C Vallaster, A Lindgreen
Industrial Marketing Management 40 (7), 1133-1143, 2011
Internal brand building in multicultural organisations: a roadmap towards action research
C Vallaster
Qualitative Market Research: An International Journal 7 (2), 100-113, 2004
Responsible entrepreneurship: Outlining the contingencies
C Vallaster, S Kraus, N Kailer, B Baldwin
International Journal of Entrepreneurial Behavior & Research 25 (3), 538-553, 2019
Managing a company crisis through strategic corporate social responsibility: A practice‐based analysis
C Vallaster
Corporate Social Responsibility and Environmental Management 24 (6), 509-523, 2017
Verankerung der Markenidentität durch Behavioral Branding
FR Esch, J Rutenberg, K Strödter, C Vallaster
Moderne Markenführung: Grundlagen—Innovative Ansätze—Praktische …, 2005
How the refugee crisis impacts the decision structure of tourists: A cross-country scenario study
S Zenker, S von Wallpach, E Braun, C Vallaster
Tourism Management 71, 197-212, 2019
Mitarbeiter zu Markenbotschaftern machen: die Rolle der Führungskräfte
FR Esch, C Vallaster
Moderne Markenführung: Grundlagen—Innovative Ansätze—Praktische …, 2005
Cultural diversity and its impact on social interactive processes: Implications from an empirical study
C Vallaster
International Journal of Cross Cultural Management 5 (2), 139-163, 2005
The role of social interactions in building internal corporate brands: Implications for sustainability
C Vallaster, A Lindgreen
Journal of World Business 48 (3), 297-310, 2013
Connective branding: Building brand equity in a demanding world
C Fisher-Buttinger, C Vallaster
(No Title), 2008
Serving multiple masters: The role of micro-foundations of dynamic capabilities in addressing tensions in for-profit hybrid organizations
C Vallaster, F Maon, A Lindgreen, J Vanhamme
Organization studies 42 (6), 911-947, 2021
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