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Elena Horska
Elena Horska
Professor of international marketing and consumer studies, Slovak university of agriculture in Nitra
Verified email at uniag.sk
Title
Cited by
Cited by
Year
Towards building sustainable consumption: A study of second-hand buying intentions
B Borusiak, A Szymkowiak, E Horska, N Raszka, E Żelichowska
Sustainability 12 (3), 875, 2020
1192020
Antibacterial activity against Clostridium genus and antiradical activity of the essential oils from different origin
M Kačániová, N Vukovič, E Horská, I šalamon, A Bobkova, L Hleba, ...
Journal of Environmental Science and Health, Part B 49 (7), 505-512, 2014
742014
Consumers’ food choice and quality perception: Comparative analysis of selected Central European countries
E Horska, J Ürgeová, R Prokeinova
Agricultural Economics 57 (10), 493-499, 2011
732011
Analysis of Consumerˊs Preferences at Organic Food Purchase in Romania.
V Vietoris, D Kozelová, M Mellen, M Chreneková, JE Potclan, M Fikselová, ...
Polish journal of food and nutrition sciences 66 (2), 139-146, 2016
682016
The influence of light on consumer behavior at the food market
E Horská, J Berčík
Journal of food products marketing 20 (4), 429-440, 2014
662014
Innovative approaches to examining consumer preferences when choosing wines.
E Horska, J Bercik, A Krasnodebski, R Matysik-Pejas, H Bakayova
Agricultural Economics/Zemědělská Ekonomika 62 (3), 2016
642016
The effect of vacuum packaging, EDTA, oregano and thyme oils on the microbiological quality of chicken's breast
A Pavelková, M Kačániová, E Horská, K Rovná, L Hleba, J Petrová
Anaerobe 29, 128-133, 2014
552014
Consumer neuroscience in practice: The impact of store atmosphere on consumer behavior
J Berčík, E Horská, J Gálová, ES Margianti
Periodica Polytechnica Social and Management Sciences 24 (2), 96-101, 2016
502016
The impact of parameters of store illumination on food shopper response
J Berčík, E Horská, RWY Wang, YC Chen
Appetite 106, 101-109, 2016
482016
Product adaptation in processes of internationalization: Case of the Slovak food‐processing companies
E Horská, I Ubreziova, T Kekäle
Baltic Journal of Management 2 (3), 319-333, 2007
452007
Antifungal activity of essential oils against selected terverticillate penicillia
S Felsociova, M Kacaniova, E Horská, N Vukovic, L Hleba, J Petrová, ...
Annals of agricultural and Environmental Medicine 22 (1), 2015
432015
Marketing attitudes towards the functional food and implications for market segmentation
E Horska, K Sparke
ZEMEDELSKA EKONOMIKA-PRAHA- 53 (8), 349, 2007
422007
Comparative study of honey consumption in Slovakia and Russia.
S Guziy, P Šedík, E Horská
392017
Honey: food or medicine? A comparative study between Slovakia and Romania
P Šedík, CB Pocol, E Horská, M Fiore
British Food Journal 121 (6), 1281-1297, 2019
342019
Generation marketing in strategic marketing management: case study of honey market
P Šedík, E Horska, B Skowron-Grabowska, CB Illés
Polish Journal of Management Studies 18 (1), 326-337, 2018
342018
How can food retailing benefit from neuromarketing research: a case of various parameters of store illumination and consumer response
J Berčík, E Horská, WY Wang, YC Chen
342015
Manažment a marketing v medzinárodnom prostredí
E Horská, I Ubrežiová
Slovenská poľnohospodárska univerzita, 2001
312001
Factors influencing the sale of local products through short supply chains: A case of family dairy farms in Slovakia
E Horská, M Petriľák, P Šedík, Ľ Nagyová
Sustainability 12 (20), 8499, 2020
302020
Medzinárodný marketing
E Horská
Slovenská poľnohospodárska univerzita, 1998
291998
International Marketing: Within and Beyond Visegrad Borders
E Horská
Wydawnictwo Episteme, 2014
282014
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Articles 1–20